A second or third person often has other common synonyms or terms in mind that you yourself did not think of, since everyone has a different use of language. In this step, you can already bring colleagues or other people on board. Try to write down the words that spontaneously pop into your head.
with an app such as mindnode or with a whiteboard, flipchart, etc.) by writing your product in the middle and all the terms that come to mind for this product around it. For example, you can create a mind map (in digital form, e.g. We recommend that you start by brainstorming on your own. Read more about target definitions for Amazon ads in our Amazon PPC Guide. So have your product goals in mind before keyword research. Long-tail keywords contain multiple words and usually have a low search volume due to their specification, but a higher than average conversion rate and less competition. If profitability is more important, then using long-tail keywords makes more sense. If you want to make a product better known, for example, it can be advantageous to also include some general subject areas or categories to which the product belongs as a keyword (example: the keyword "shoes" for high heels). Depending on whether you want to become better known with some products or rather sell as profitably as possible, you will go into the keyword research to different depths. Which products you prioritize and how strongly in a large portfolio also depends on your goals. To identify the best-selling products, it is suitable to create an ABC analysis and focus on the A products in the following research. Just that if you are short of time, you don't have to do the research for them to the smallest detail. This does not mean that you should completely neglect the other products. Therefore, focus more on your best sellers and the products with a high margin. However, if you sell a lot of products from different subject areas, you cannot give each product the same attention in keyword research. Basically, it is better to invest a little more time in researching Amazon keywords than a little less. The effort that should be spent on keyword research depends on your product portfolio. This will also help you if you want to optimize existing keyword lists. To help you build these routines, we have developed the following tips for thorough Amazon keyword research.
In addition, found keywords for the listing already provide the first keyword set for advertisements. However, once certain routines have been established, keyword research is not as time-consuming as you might think. Most often, this simply happens because of the time involved in proper research.
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In this article, we will give you a guideline in the form of seven consecutive tips on how to go about researching the most relevant Amazon keywords for your listings.Įvery merchant knows (or should know) about the importance of keywords, yet we often see that keywords are not researched thoroughly enough and thus sales potential is not used. It doesn't matter if the product is advertised with high bids or not Amazon lacks relevance at this point. If the customer's search term and your deposited keyword do not match, your product will not appear in the search results. How to find the most relevant Amazon keywordsĮxtensive Amazon keyword research is the basic requirement for good indexing and high sales figures - both for organic and advertising sales.
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